Opinions are a treasure

Reviews can be good or bad, but it is always good to know what the people you interact with think about you, your company and your services. And for other people and companies that do not know you, these references from other clients are becoming more and more relevant when it comes to making the decision of who to hire. Very clear examples can be found in the hotel and restaurant industry, where tools such as TripAdvisor have become a benchmark. Or in e-commerce companies, such as Amazon, which gives priority to users' opinions about products, also in its promotional messages. In addition to private opinion and recommendation management companies, such as TrustPilot, Trustivity, eKomi, Opiniones10, there are sectoral opinion tools, such as Opinmo, in the case of real estate agencies. And for any business in Spain, there are 2 essential tools when it comes to gathering feedback:

• Google: the reviews appear when searching for the company, as an additional piece of information, added to the information that the owner has added to the profile.
• Facebook: company reviews are also reflected as an important element within the page.